The media-savvy Anglican Archbishop of York, Dr John Sentamu, has recruited a new director of communications through a message posted on the social networking site Twitter.
Kerron Cross, aged 32, an award-winning political blogger and former vice-chair of the Christian Socialist Movement (CSM), saw the message from Dr Sentamu in July 2009 and reckoned it was up his cyber-street.
He decided to apply, was appointed, and will take up his post this month.
His predecessor, the Rev Arun Arora, who developed a reputation as a determined publicity-seeker for the archbishop, has completed ordination training in the Church of England and is moving into parish ministry.
Mr Cross says that the role of Twitter in recruitment and publicity underlines the need for churches and organisations to embrace the usefulness of social and new media.
He commented: "The vast majority of younger people in Britain now not only have access to the internet but also regularly use social media sites such as Twitter, Facebook, Myspace or Bebo.”
“Working for John Sentamu ranks as one of the best jobs in the Church of England,” said Arun Arora, wishing his successor well.
He declared: “I am certain that Kerron’s unique combination of skills, passion and experience will be invaluable in supporting the Archbishop.”